How Sex in advertisement affect our society

Our Role Models….Celebrities have great impact on the larger society and most people look up to a certain celebrity and try to copy his or her style. As a result, companies such as T-Mobile, Carl Jr. Burger etc. have incorporated famous celebrities in their advertisements. Carl Jr., for example, has put out commercials staring household names like Paris Hilton, Kim Kardashian, Pamda Lakshmi, etc. These celebrities want us to think that as skinny and good looking as they look, they eat burger. How can that even be true? They dress up in the sexiest clothes possible and touch themselves seductively while encouraging their fans to buy and eat the burgers. One celebrity even invited her fans to join her on a web chat but asked them to take some of the burgers she had advertised so that they can eat why she answer their questions. She even lowered herself to the extent that she promised to wear a sexy clothing for them. Commercials are usually built on what we want our society to become so, advertisers use the viewers’ lack of self esteem to their advantage. People who are suckers for sexy ads especially ones with their favorite celebrities in it go on and buy the products or food thinking that their life or state of being will change base on the product.In conclusion, sex in advertisement is more powerful than most people think. It has a lot to do with almost every aspect in our daily lives. Today, anywhere we go, we come across some sort of advertisement, whether it is in a magazine, newspaper, on a billboard, radio, television, the outside of a public transportation vehicle, etc., it surrounds us everywhere. They have become so common that we sometimes don’t realize that we are looking at them. These advertisements might seem clean sometimes but they all have intended and unintended effects on their audience. They do not only lurk in the media, they also invade our minds and by doing so, they shape the way we think and feel about sex in our society. Even though the government has banned many racy commercials, it should still look at the ones it has allowed to be aired on the media because they are also harmful especially to kids.

HOW SEX IN ADVERTISEMENTS AFFECT OUR SOCIETY

The Children of Today
With the constant bombardment of sex throughout our life, advertisements have influence several generations of people and inflated their expectations of sex. They and have increased the presence of sex in every aspect of our lives because sex affects our minds and play a role in shaping social change. Sexy commercials are not just on televisions anymore, they are also very available in print media, billboards and even on the internet. Today, multiple televisions are available almost in all homes and internet is available in approximately 69% of American homes (White Fence, 2007). Women in the advertisements are made to seem easily accessible to anybody. Mostly, they are portrayed as a commodity or worse, a trophy that can easily be won just by buying the products that are being advertised.
One 2009 campaign for the design house Dolce and Gabbana drew much attention to its 30-second clip commercial because it had three male models in several stages of undress making love to one female model. This ad was interpreted by many viewers including me as gang rape because the female model looked drunk. What will an ad like this tell kids? According to a recent survey, American children and adolescents spend 22 to 28 hours per week viewing television, more than any other activity except sleeping (The Kaiser Family Foundation). With this high rate, it seems television is a major part of so many kids’ life. When I asked my friend’s fourteen (14) year-old cousin about what he thought of the ad, he said that the ad is telling him that he can have sex with whomever and whenever he wants if he wears the watch that was advertised. Even though I wanted to ask further questions, I didn’t because I was afraid to ask if he would coarse or force his partner to have sex with him. If this is a message a fourteen-year-old got in a 30-second ad, how about the even racier ads that are floating out there? As Pope John Paul II stated in May 2004, the media, including television and commercials, can wreck great harm on the family when it offers inadequate or even distorted vision of life, of the family itself and of religion and morality. This is a warning that parents should rise and protest against the explicit use of sex in advertisements.

HOW SEX IN ADVERTISEMENTS AFFECT OUR SOCIETY

Have you ever seen a commercial and thought that the cable network had mistakenly put on a soft-core pornography for its viewers? I have had this experience over a thousand times because of my addiction to television. We all know that sex sells in advertisements but it has been incorporated so unnecessarily that it is almost unbearable for me and some of my friends to look at. Sex has become very visible in every aspect of the American culture ranging from commercials about clothes, electronics, cars, sports, music and even food. On television, half naked women and men walk and talk seductively beckoning viewers to buy whatever products they are advertising. They are so convincing that it is almost impossible to watch and not want to look and feel the way they do. My exegence for writing about sex in advertisements and how it affects our culture is because as a young lady, every time I see a girl of my own age being portrayed as a sex object in commercials, I feel degraded and want to share my view on the situation and maybe change it. Sex in commercials is not only used to sell products, it is also used to make a statement so much so that the American culture expects to see sex in almost every commercial. These commercials do not only affect the viewers, they also influence our society in multiple ways thereby tinting and affecting the way it view women. 1