HOW SEX IN ADVERTISEMENTS AFFECT OUR SOCIETY

Have you ever seen a commercial and thought that the cable network had mistakenly put on a soft-core pornography for its viewers? I have had this experience over a thousand times because of my addiction to television. We all know that sex sells in advertisements but it has been incorporated so unnecessarily that it is almost unbearable for me and some of my friends to look at. Sex has become very visible in every aspect of the American culture ranging from commercials about clothes, electronics, cars, sports, music and even food. On television, half naked women and men walk and talk seductively beckoning viewers to buy whatever products they are advertising. They are so convincing that it is almost impossible to watch and not want to look and feel the way they do. My exegence for writing about sex in advertisements and how it affects our culture is because as a young lady, every time I see a girl of my own age being portrayed as a sex object in commercials, I feel degraded and want to share my view on the situation and maybe change it. Sex in commercials is not only used to sell products, it is also used to make a statement so much so that the American culture expects to see sex in almost every commercial. These commercials do not only affect the viewers, they also influence our society in multiple ways thereby tinting and affecting the way it view women. 1